1. Create content around all the things your customers search for.
W Who is your customer?
What are all the different things they search for online?
Create content around that especially all of their most important pain points.
By doing that, you’re going to make sure that you show up higher in the SERPs,
and that you’re getting them to click on your website, and you can use that for
a lot of different things like capturing email addresses, remarketing lists,
and so on and so forth.
2. 2. Update your most important content:
You’re going to update your top content, so your most important high volume
pages that drive the most conversions every single month, make sure that that’s
totally up to date. You’re going to update your secondary content on a
quarterly basis, so every three months, and you’re going to update the rest of
your content on an annual basis. You want to make sure that every single page
on your website is updated once a year at a minimum. If you do that, you’re
going to continue to see fantastic growth on your website for the content that
you have.
3. 3.Longform content, images and videos:
You want to have long-form content, but not just long-form content, long-form
content that also has optimized images, and it has optimized video. Video is
completely blowing up and on your long-forum content for your top terms, you
want those to be hubs of content. You want that content to list all the
frequently asked questions, all the greatest images, all the best videos on the
topic, and you want it to link out to other areas, silos of content within your
websites, that explain more on the topic.
4. 4. Check your CTR:
If you go through a google search console, there’s a really cool report that’s going
to show you the click-through rate for the different pages on your website. If a
certain page has a really high click-through rate, that’s great, if a page has
a low click-through rate, try to figure out what you’re doing on those other
pages that are higher so that you can
imorove your lower pages.
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